After getting to know 3D Systems, we created a product roadmap to help align different teams. The roadmap illustrated both near- and far-term product and service opportunities, with speculative UI design across multiple touchpoints.
We were having conversations with multiple parts of the organization.
As outsiders with access to the inside, we were able to provide a unique perspective on the future of 3D Systems. We combined our understanding of near-term product goals with strategic knowledge of the industry to create a roadmap focusing on different market approaches for various audiences.
We created an artifact that was both useful and beautiful.
We could have easily sent an email or PowerPoint containing our thoughts, but such communications are easily lost in overflowing inboxes. Instead we created a long poster with illustrations, interface designs, and text descriptions.
Role
design + strategy
Year
2014