Making unfamiliar technology intuitive to use
While planning the launch of their next generation of consumer-facing products, 3D Systems approached The Artificial to design a suite of apps adhering to a single visual and interaction language.
Designing an introduction to "future" technologies
For many of our users, these apps would serve as an introduction to 3D printing, a technology previously only for professionals or hardcore tinkerers. We needed to develop a design language that went beyond user friendly to ensure a positive experience despite the finickiness of the technology.
Highlighting magic moments for users
3D Systems not only wanted to introduce new users to 3D printing, they also wanted to establish themselves as forerunners in the field to anyone who was familiar with the process. To do this, we highlighted the moments of the experience where the 3D Systems algorithms did what none of the competitors could.
Shannon E. Thomas, Hans Gerwitz, Jo Szczepanska